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Click HereOur mission is to partner with mentoring salons, spas, and shops — along with aspiring beauty professionals — to provide structured oversight, consistent reporting, and foundational education that strengthen every aspect of on-the-job training.
We’re here to help motivated individuals build sustainable, rewarding careers in the beauty industry. Through our program, we offer the education, resources, and community support apprentices need to grow, while making the apprenticeship experience straightforward and enjoyable for both employers and learners.
Thank you for taking the time to get to know who we are and what we stand for. Together, we’re shaping the future of beauty education — one apprenticeship at a time.
Atarashii Apprentice Program is a Federally approved apprenticeship training program with approval through
United States Department of Labor- Employment Training Administration.
OUR DNA
INNOVATION | IMPACT | HERITAGE
VISION

To create a future where every aspiring beauty professional has access to meaningful apprenticeship opportunities that lead to lifelong careers, strong communities, and a culture of giving back.
MISSION

The Atarashii Apprentice Program expands access to beauty education through registered apprenticeship. We empower individuals and employers to grow together through innovation, mentorship, and a shared commitment to excellence and community impact.
OUR HISTORY

The Atarashii Apprentice Program began in the backroom of a busy salon and spa just north of Seattle, Washington. Like many owners, the three founding partners were frustrated by the constant cycle of hiring, retraining, and turnover. Each new hire required a year or more of hands-on investment, only for many to move on before becoming fully productive.
They knew there had to be a smarter, more sustainable way to build talent. Apprenticeship offered that path — a way to hire for personality, culture fit, and drive while developing skills in real salon conditions. What started as a practical solution for one business grew into a full apprenticeship system designed by salon owners, for salon owners.
Today, the Atarashii Apprentice Program helps employers across the country grow confident, loyal professionals while strengthening their business from within — one apprentice at a time.
DIVERSITY IN ACTION

At the Atarashii Apprentice Program, we believe every person belongs. As an equal opportunity employer, we stay true to our mission by creating spaces where anyone can build a career and feel valued. Our partner salons, barbershops, and spas reflect the rich mix of cultures and experiences found in the communities we serve — and our team should too.
We know that diversity makes us stronger. When we listen to different perspectives and honor every voice, we grow as people and as professionals. We are committed to a workplace built on respect — one that rejects discrimination in all forms and celebrates individuality across race, gender, age, identity, religion, and lived experience.
Our daily goal is simple: treat one another with dignity, curiosity, and care. Because being yourself isn’t just encouraged here — it’s essential.
Diversity of experience. Equity of opportunity. Inclusivity in action.
GI BILL |VA BENEFITS
At the Atarashii Apprentice Program, we’re proud to support those who have served. Through the VALOR Act, veterans can apply their skills, discipline, and leadership experience toward a rewarding new career in the beauty industry.
Eligible veterans may qualify for VA benefits that include financial assistance, educational support, career counseling, and job placement services — all designed to help them transition smoothly into civilian employment.
Our apprenticeship programs span Cosmetology, Barbering, Esthetics, and Nail Technology, combining hands-on experience with guided instruction. Each veteran apprentice receives personalized support from our team, from application through graduation and into their professional career.
Atarashii honors veterans not only for their service, but for the talent and perspective they bring to our industry.
FINANCIAL ASSISTANCE

We understand that investing in an apprenticeship program is a significant commitment — and we’re here to help you explore every available option. Financial assistance may be available to support active apprentices and Employer Training Partners with costs such as tuition, fees, tools, supplies, transportation, food, and housing related to the program.
During onboarding, you’ll meet with one of our Financial Assistance Navigators, who will guide you through potential funding opportunities and help you identify programs that may fit your situation.
While we can’t guarantee funding or approval, our team is dedicated to helping you find the best possible resources to make your apprenticeship journey accessible and sustainable.
Client Testimonials
Fantastic program!
- Laurie DeBusk
Future Employer Training Partner - Mozzie Fox - Apache Junction, AZ
Continue Reading...Atarashii Apprentice Program presented me a learning path that I didn't think was an option.
- Leilani Cabral San Agustin
Apprenticeship Alumni - Manicuring Apprentice - Seattle, WA
Continue Reading...This program is brilliance! Salons can train their team the way that fits their business; and...
- Randi Weiland
Employer Training Partner - Zeal Salon Spa & Academy - Sageville, IA
Continue Reading...This is an amazing program for anyone that wants to start doing hair. The program is straightforward...
- Jesse Esquer
Employer Training Partner - Rock Paper Scissors - Madrona, WA
Continue Reading...Being part of the Atarashii Apprenticeship program has been a great way for me to earn my hair...
- Makaila Mitchell
Apprenticeship Alumni - Hair Design - Bothell, WA
Continue Reading...One of the Best Apprenticeship Programs I’ve seen in around, and they make it really easy...
- Adiza Charlie Swint-Cook
Future Employer Training Partner - Viral Hair Studios - Novi, MI
Continue Reading...First I would like to start by saying Jessee Skittrall and his team are outstanding professional...
- Marie Weiss
Employer Training Partner - Shear Perfection Everett, WA
Continue Reading...Atarashii is a fantastic comprehensive thorough program ensuring success for all who participate.
- Lorinda Cook
Employer Training Partner - Lorindas Salon | Spa |Store - Mill Creek, WA
Continue Reading...Dee, Sue May and Brian are amazing to work with! They have helped me, my education director...
- Valda Sarty
Training Agent Elements Salon & Spa Wenatchee WA
Continue Reading...